Paint Colors That Sell - 7 Tips to Choosing Colors Buyers Will Love

There you are, touring a new listing in the perfect location, with the right number of bedrooms and the best school district. It's the only one in your price range, and while it's clean and new and generally de-cluttered, you just can't get past the master bathroom seeming uninviting and the finished basement feeling a bit dark. As much as you'd like for it to be, it just isn't "the one." No offers today.

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Unfortunately what that seller failed to realize is that a simple change in paint colors would have been the missing link to clenching an offer, all for the cost of a can of paint. Choosing the right paint colors is a critical step in preparing a home for sale and is one of the biggest players in the emotional connection (or lack thereof) that a buyer makes with a property. What are those perfect paint colors for helping sell houses? Well, that's the million dollar question that can be very difficult to answer if you don't know color. Read on for some basic tips that will get you on the path to choosing the right colors for staging a home:

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1. Neutral is great, but all beige is boring
A common real estate misconception is that painting the walls white or beige throughout the entire home will give the buyers a "blank slate." Problem is, it usually turns out to be a very boring, unmemorable blank slate that rarely results in increased profits or a faster sale. While beige is much safer than super bright or very bold colors, having a variety of color within the right palette is ideal. However, using a warm beige or tan such as Shaker Beige by Benjamin Moore in the common areas (hallways, stairwells, foyers, etc.) is recommended.

2. Stick with earth-toned varieties of tan, green, yellow, blue and grey
For example, when looking at greens stay in the sage, celery or rosemary ranges. Or when thinking of yellow go with the more buttery or golden tones as opposed to the brighter varieties. Look to the types of tones and shades you see in nature most often and mimic those in your color choices.

3. Either the walls or the décor should take the stage - but not both
If your living room has dark brown leather and walnut-toned furniture, you'll need to go with a lighter tone on the walls to balance. Likewise, if you have a maple dining room set and white fabric upholstered chairs, you'll need a warmer color on the wall and complimentary place settings/centerpiece to ensure the room doesn't appear washed out. Consider your furniture, cabinetry, artwork, flooring and countertops when choosing the shade of paint.

4. If in doubt, go with the lighter option
If you've narrowed your options to two or three colors and all would make great choices, a rule of thumb is to pick the lighter option when going to sell. While deeper tones can make fabulously enticing rooms, they can be tricky. If you aren't working with a home stager or color consultant it's better to air on the side of safe, rather than chance overwhelming the seller.

5. Green, red and yellow are appetizing colors
Sage green, apple red and golden yellow are great colors for dining rooms and kitchens because they evoke appetite. Red is definitely the trickiest of the three to use effectively without overwhelming a room, but if combined with the right furniture and accents it makes for a very appealing color. Yellow is a cheery color that encourages conversation. Green is a combination of appetizing and soothing, making it popular with many different types of people and in several different rooms of the home.

6. Cool colors like blue and green have soothing, spa-like appeal
Use a gray-blue in a bathroom with an orchid by the sink and a stack of fluffy towels by the tub, or sage green in a bedroom with white bedding and dark wood furniture for a soothing, harmonious appeal. Some studies have shown that blue and green actually have healing properties such as lowering heart rate and blood pressure! Try "Iced Marble" or "Mosaic Tile" by Benjamin Moore.

7. Order a sample can
When you have decided on your colors and picked the shade you feel is best, always pick up a sample can of paint and test it on a decent-sized area of several walls with different lighting in the room to ensure it works on the grander scale. This small investment will save you a lot of time and energy in the end, as tiny paint swatches can often be deceiving.

Good Luck!

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